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CFO

Accounting, CFO, Community, Data & Analytics, Payroll 4 min read

Greenstep as Brand Metrics’s growth partner

With Brand Metrics’ solution, media companies can automatically measure the effectiveness of campaigns sold to advertisers. The solution provides information on, e.g., how different campaigns have affected the recipient’s brand awareness, preferences, and purchase intentions. The company is based in Sweden, but most of its customers are located outside the Nordics. That is one of […]